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LLI7081

Course
LLI7081
Course Title
Success With Facebook

Description

Baffled by the proliferation of social media tools in the past decade? Wondering why people spend so much time on their smartphones? And why in the world is Facebook so popular? In this novice class, a social media expert will help you master the intricacies of Facebook as you take your social skills to the next level. Learn how to create, manage and protect your privacy as you develop a personal Facebook page. In this hands-on lab you will learn best practices as you build a Facebook presence. It is suggested students have taken Social Media 101 or be proficient in the use of a computer in order to be successful in this class.

Objectives

  • Introduce students to the functionality of Facebook pages
  • Learn best practices for Facebook pages
  • Support and instruct students in creating and establishing a Facebook page and social presence

Content

Presence and identity

  • Creating a new Facebook page
  • Review of page settings
  • Managing permissions and access
  • Applying custom design elements

Authoring and content

  • Best practices for message authoring and publishing
  • Offers, events, milestones/timelines and other content types

Community building - Personal and/or business

  • Connecting and engaging online
  • Handling difficult situations online
  • Paid advertising options for business applications in Facebook

Measuring and evaluating Facebook business applications

  • Insights and analytics

 

 

Prerequisites

Students should have taken Social Media 101 or be proficient in the use of a computer in order to be successful in this class.

Method of Instruction

  • Lecture and demonstration
  • Hands-on practice and lab activities
  • Creation of a Facebook page

Evaluation

  • Exam:  No
  • Class participation:  Yes
  • Demonstration of Skills:  Yes