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Course Title
Internet Marketing Fundamentals


Learn the tools and strategies available to market your website and your business on the internet! This is a hands-on class where you will customize and experience various marketing venues, online tools, and supportive software. This is a recommended class for business owners, web designers/developers and marketing professionals.


This class will teach you how to build a web presence, use web analytics, web traffic metrics, digital conversion, social media, viral marketing, Search Engine Optimization, email marketing, and paid acquisition to keep and grow your customer base in the digital era. Upon completion of this training, you will be able to:

  1. Perform SEO
  2. Understand Web Analytics
  3. Maximize Email Campaign tools
  4.  Use Blog marketing and Podcasting


Target Audience:

This class is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to start a career in digital marketing, or seeking to add a digital component to their existing marketing or developing skill set.

Occupational Outlook:

The landscape of marketing has changed over the last decade, and many of the positions that are in demand were not around in the beginning of 2000. You don't have to be a new graduate to land one of these jobs, you just have to understand them and use your marketing experience to hone in the skills necessary to become an expert in these areas.

Digital Marketing and digital spending is booming, more companies are putting their dollars towards digital marketing rather than the traditional marketing techniques they used in the past. According to eMarketer, a record $9.3 billion dollars was spent on internet advertising. Digital marketing includes social media, copywriting, analytics, creative design, mobile marketing including application development.

CPCC Continuing Education Certificate:

Upon successful completion, you will receive a certificate for Continuing Education Units (CEUs).

Industry Certification

No equivalent standard industry certification.

Course Details:

1. Web Presence

  • Internet Business Basics
  • Making Money Online
  • Designing to Sell
  • Creating and Connecting Multiple Websites
  • Lead-Generation for Business Growth

2. Search Engine Optimization

  • Getting Ready for SEO
  • Choosing the Right Keywords
  • Eliminating Search Engine Roadblocks
  • Understanding Blended Search
  • Writing for Search Engines
  • Building Links
  • Hiring an SEO Professional

3. Online Advertising and Pay Per Click

  • Grasping PPC Methods
  • Combining PPC and Search Engines
  • Making Keyword Lists
  • Writing Ads That Earn Clicks and Pay You Back
  • Budgeting and Bidding on Keywords
  • Legally Speaking: PPC and the Law
  • Using Tools, Tips, and Tricks of the Trade

 4. Web Analytics

  • Getting Started with Analytics
  • Tracking Traffic Volumes
  • Measuring Referrals and Visit Quality
  • Using Conversion Goals and Goal Funnels

 5. E-Mail Marketing

  • Adding E-Mail to a Web Marketing Strategy
  • Becoming a Trusted Sender
  • Building a Quality E-Mail List
  • Constructing an Effective Marketing E-Mail
  • Making Your E-Mail Content Valuable
  • Tracking Your E-Mail Campaign Results
  • Maximizing E-Mail Deliverability

 6. Blogging and Podcasting

  • Picking Your Blog Topic
  • Writing like a Blogger
  • Tracking Other Blogs and Getting Involved
  • Promoting Your Posts
  • Introducing Podcasting

 7. Social Media Marketing

  • Understanding Social Media
  • Creating Your Social Media Desktop
  • Creating Your Social Media Plan
  • Navigating Top Social Media Sites
  • Building Your Network
  • Creating a Winning Social Media Campaign

 8. Mobile Marketing

  • Getting Started with Mobile Marketing
  • Planning a Mobile Marketing Campaign
  • Running Mobile Communication Campaigns
  • Displaying Your Advertising on Mobile Devices
  • Delivering Valuable Mobile Content
  • Getting Paid for Your Mobile Marketing Efforts
  • Tracking a Mobile Marketing Campaign

Method of Instruction

Lecture with demonstration, discussion, hands-on exercises and problem solving. May have outside assignments.


Participation and completion of skill practices expected. Class attendance is required for successful completion.