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SBX7494

Course
SBX7494
Course Title
Google+ for Business

Description

 

Google+ is quickly maturing into an incredibly valuable channel for profitable business and because many of your competitors haven't discovered it yet, it provides great opportunity. Learn about important features of Google+ including Google Pages, Google Places, Google Local, Google Authorship and Google Hangouts. Are you ready to gain a marketing advantage using Google+?

 

Objectives

 

Objectives:
  • Create a Google+ account and business page
  • Leverage the newest Google+ tools to drive more business value
  • Take advantage of deepening links between Google+ and Google Search
  • Use Google+ to drive more traffic to your main website and improve its searchability
  • Create Google+ posts that draw attention and spark interaction and engagement.

 

Content

Content:

  • Why Google+ is important for my business
  • Getting started
         - Account creation
         - What’s in a profile?
         - Circles
         - Posting
         - Following
  • Setting up your Business Page
         - Look and feel of business pages
                  - Best practices
         - Rules for business pages
  • Google+ tools and integrations
         - Hangouts and creating video
         - Google Places
         - Google Local
         - Google Authorship

 

Prerequisites

none

Method of Instruction

lecture class participation

Evaluation

survey