SBX7494
- Course
- SBX7494
- Course Title
- Google+ for Business
Description
Google+ is quickly maturing into an incredibly valuable channel for profitable business and because many of your competitors haven't discovered it yet, it provides great opportunity. Learn about important features of Google+ including Google Pages, Google Places, Google Local, Google Authorship and Google Hangouts. Are you ready to gain a marketing advantage using Google+?
Objectives
Objectives:
- Create a Google+ account and business page
- Leverage the newest Google+ tools to drive more business value
- Take advantage of deepening links between Google+ and Google Search
- Use Google+ to drive more traffic to your main website and improve its searchability
- Create Google+ posts that draw attention and spark interaction and engagement.
Content
Content:
- Why Google+ is important for my business
- Getting started
- Account creation
- What’s in a profile?
- Circles
- Posting
- Following - Setting up your Business Page
- Look and feel of business pages
- Best practices
- Rules for business pages - Google+ tools and integrations
- Hangouts and creating video
- Google Places
- Google Local
- Google Authorship
Prerequisites
none
Method of Instruction
lecture class participation
Evaluation
survey
